2 Year Business Plan
IDENTITY
- Electronic Design Associates, LLC
Develops, sells and supports "Innovative High Quality" Electronic and Software products
for Consumer, Commercial and Professional applications.
OWNERS & OPERATORS
- Jim and Sandy Engandela
- Electronic Design Associates, LLC. since 1995
Business Office and Residence; Pleasant Valley, since 1980
Address: S15700 County Road U, Strum WI 54770
Phone: 715-287-3335 email: horizon@triwest.net
WEBSITES
- Jim Engandela - Bio www.horizon-software.com/download/Jim_Engandela
- Horizon Software www.horizon-software.com
- Aktiv Music & Sound www.aktivmusic.com
- Pleasant Valley Property www.horizon-software.com/download/Pleasant_Valley
- Pleasant Valley Legacy Sale www.pleasantvalleysale.com/blog
- Trillium Media Suite www.horizon-software.com/download/Trillium_Media_Software
- Pleasant Valley Implements www.horizon-software.com/download/Pleasant_Valley_Implements
PROBLEM WORTH SOLVING
- Utilize the equity in our homestead property with the Pleasant Valley Legacy sale model
- Develop and License new proprietary products; The Trillium Media Suite and the Pleasant Valley Implements
- Increase sales of current products; Horizon Proposal & Project Management Software and Aktiv Music & Sound
MARKET APPEAL
- All EDA Products are innovative and proprietary "high productivity - time saving" solutions
- EDA Products have broad consumer and professional market appeal.
- EDA's proprietary "Intelligent Marker Technology" can be licensed, for use in a wide range of applications
OUR SOLUTION
Acquire funding to hire subcontractor assistants
- Programmers and CAD Designers to develop our proprietary new software and implement products
- eCommerce Marketing Specialists to promote our current and new products
- Sales and Support Specialists to sell our products and licenses
FUNDING REQUIREMENTS
- $100,000 to retire short term debt, acquire capital equipment and supplement Jim & Sandy's salary
- $100,000 to develop, market and sell our new products
- $100,000 buffer for unexpected expenses or to extend our time line if necessary
2 YEAR REVENUE GOALS
- Pleasant Valley - Legacy sale; $2.5M Property only or $3.5M Turnkey Package
- Trillium Media Suite - Software Sales: $100K
- Intelligent Marker Technology - Licensing Revenue: $1M
- Pleasant Valley Implements - Build to Order Sales: $100k